Last week I got the chance to write a post for Dave Nevue of Nevue Fine Art Marketing. Nevue is a professional graphite artist committed to helping professional artists achieve success, and as a supporter of professional creatives, I was happy to collaborate with him. I dug into my experience in online and social media strategy and wrote a post on Instagram marketing for artists on his blog, which you should absolutely check out because it is chock full of helpful tips for up-and-coming artists looking to turn their passion into a profession.
For artists whose media are inherently visual, Instagram offers an excellent opportunity to capitalize on an engaged user base to market themselves and their work. Here are a few tips to make sure you’re using your Instagram to its greatest capacity.
If you simply post photo after photo of your art, your audience may get bored – and it’s not a very good use of Instagram, either. The platform is a great place to promote sales and giveaways, announce new products or projects, and, perhaps even better, show off your art at work!
Social media is a great way to connect with people and take charge of your own media presence, but it needs to be part of a wider strategy. Make sure to include a link in your bio to your website where you can collect email addresses, make sales, and demonstrate your knowledge and skill. If you primarily sell on Etsy or a similar platform, include a link to your profile there.
These are just a few pearls of wisdom Nevue was kind enough to allow me to share on his platform. Read the whole post here, and be sure to leave me a comment and tell me what you think!